|
|
BRIAN A. DAY
434 974-1313 brian@dayinternet.com Well-recognized environmental educator and communicator with over 25 years experience in more than 30 countries. Founder and President of the International Institute for Environmental Communication which houses the peer-reviewed journal, Applied Environmental Education and Communication, published by Taylor and Francis. Brian is the editor of the journal. Brian has taught graduate and undergraduate courses for the University of Michigan, and undergraduate courses for American University, Wayne State University and the Washington Center. Brian has been providing professionals with media and presentation training since 1977 and has the opportunity to train a US Environmental Protection Agency Administrator, the Minister of Environment of Indonesia, the Director General of National Parks in Tanzania and numerous USAID staff. He served as manager and technical director of GreenCOM, USAID’s global EE&C project. Concurrently, served as Academy for Educational Development’s Director of Environmental Education and Communication (EE&C). For seven years, managed and provided technical direction to a Washington-based team of senior EE&C professionals as well as field activities in over 30 countries. As Project Director, served in the dual roles of advancing the state-of-art of EE&C globally as well as providing direct EE&C technical advice to USAID personnel and project staff. Also provided strategic planning, project design, logistics, monitoring of field interventions, personnel, contractual, and financial management, and general troubleshooting. During this time, the project grew to nearly $50 million, which supported a home office and a field staff in excess of 20 professionals and administrative employees. A hands-on style of management and technical leadership were proven invaluable in providing USAID and the global community of EE&C practitioners with the lessons learned, guidance, and selected strategies, tools, and methods that has been synthesized and widely disseminated through a wide assortment of critically acclaimed GreenCOM products. Led various GreenCOM technical missions, including facilitating the Multilateral Working Group on Water of the Middle East Peace Process. Also led a multi-stakeholder development team of the regional (Middle East) communication campaign called “WaterCare.” Delivered personal training to the director general of the national park authority of Tanzania and the Environment Minister of Indonesia in how to successfully interact with the media. He has just completed his term as a board member of the North American Association for Environmental Education and and continues to serve as the elected chair of NAAEE’s International Commission. Also a member of the Society for Environmental Journalism, the International Federation of Environmental Journalists, and the IUCN Commission on Education and Communication. Prior to USAID, developed the communication department of the Environmental Defense Fund, and served as media director of the World Wildlife Fund and Conservation Foundation. Taught environmental communication and policy for the University of Michigan, Wayne State University, the Washington Center, and American University. Among many accomplishments, conceived, developed, managed and raised the funds for the $200 million national advertising campaign in cooperation with the Advertising Council on recycling – to date the largest environmental NGO Public Service Announcement campaign in America. Served as a delegate to the Second Meeting of the Parties to the Montreal Protocol on Substances that Deplete the Ozone Layer, London, in 1990; the Habitat II conference in Turkey; and to the International Whaling Commission in 1989. Was a guest of the Peoples Republic of China as part of a Scientific Exchange on Botanical Gardens in 1985. Helped to coordinate an environmental conference for network television writers and producers in 1988. Directed the consensus National Office Paper Recycling Project, which resulted in eight major U.S. corporations, local governments, and environmental NGOs developing a national strategy that led to private sector commitment of several billion dollars to retrofit paper plants. EDUCATION M.S. Natural Resources, Environmental Education and Communications, University of Michigan, School of Natural Resources, Ann Arbor, 1977. B.A. Economics and Urban Regional Planning, Oakland University, School of Economics and Management, Rochester, MI, 1974. Cum Laude and Honors in Economics EMPLOYMENT HISTORY Founder and President, International Institute for Environmental
Communication, Charlottesville, VA, 2002-Present. A newly formed
non-profit (NGO) to provide local, national and international work in
environmental communication. The institute serves as the home for the AEEC
Journal and IIEC e-Newsletter – an international newsletter with blogging
capability. Founder and
President, Environmental Communication and Training, LLC, Charlottesville, VA,
2002-Present A small firm dedicated to providing quality
training and service in environmental communication, environmental education,
media and presentation training.
Clients have included: The United Nations funded, South Pacific Regional
Environment Programme to provide assistance in social marketing strategy and training to the Regional Seas Program; AED; International Resources Group, and Duke University. Editor-in-Chief, Applied Environmental
Education and Communication: An International Journal, Taylor and Francis,
Philadelphia, PA, 2001-Present. Conceived, developed and launched with Taylor
and Francis, a new peer-reviewed journal for the field. This is the only journal in environmental
communication. A quarterly journal with
many additional features, the journal had its first entire volume in 2002. Project Director, Environmental
Education and Communication (GreenCOM) Project, Academy for Educational
Development, Washington, D.C., 9/95–9/02. Provided overall direction and
technical leadership to companion Core and Requirements Contracts, and then an
IQC, dedicated to delivering tailored environmental education and communication
(EE&C) technical assistance, advisory services, capacity building support,
applied research, and synthesis and dissemination initiatives to developing
country government institutions, NGOs, universities, schools, private sector
entities, and international bodies.
Areas of specialization included: environmental education, media, and
communications strategies, environmental organizational development, media and
environmental journalism training, media campaigns, print materials, government
agency strategies and materials, social marketing, media positioning, outreach
strategies, and audience targeting.
Guided EE&C field projects in over 30 countries in excess of $30
million, including complex, long-term activities in Egypt, El Salvador,
Indonesia, Mali, Panama, the Philippines, and Tanzania. Hosted two international EE&C
conferences for professionals representing all sectors and regions of the
globe,. He also established a collection of EE&C materials and resources,
now searchable online. Served as a
delegate for the United Nations Habitat II, Istanbul, Turkey, in 1996. Director of Business Development and Trainer, Susan Peterson
Productions, Inc., Washington, D.C., 1993–1995. Served as trainer in media and presentation skills for
corporations, trade associations, and government organizations. Training focused on strategy, campaign
development, public relations techniques, interviewing, mass media, persuasion,
internal communications, tele-prompters, and public service. Clients included the World Bank, NASA,
environmental trade associations, leading environmental and health scientists,
WRI, and included corporate leaders, agency directors, journalists, scientists,
attorneys, solid waste directors, staff, graduate students, health
professionals, and youth leaders. Founder & Board Member, The ECOLOGY Communications, Boston,
Massachusetts, 1992–1998.
Initiated original business plan and fostered environmental NGO
relationships. Served as representative
at major environmental, cable, and television conferences, recruited partners
and investors, and located footage. Independent Consultant, Washington, D.C., 1992–1995. Provided a wide scope of
environmental and communications services for various clients, including:
recommended recycling communications strategies for the State of New Jersey;
constructing environmental media contact lists for legal consulting firms; and
training environmental clients in media relations. Professorial Lecturer, American University, Department of Government, Washington, D.C., 1992–1995. Taught undergraduate-level course on environmental policy. Periodically brought in major leaders from government, NGOs, trade associations, and the private sector as guest speakers. Director, National Office Paper Recycling Project, The U.S. Conference of Mayors, Washington, D.C., 1990–1993. Directed a consensus-building effort to develop the national strategy on office paper recycling that involved twelve major U.S. corporations and four national associations of local governments, trade associations, and environmental NGOs. The adopted strategy resulted in the investment of billions of dollars by the paper industry. Director of Media Relations, World Wildlife Fund and The Conservation Foundation, Washington, D.C., 1988–1990. Led national and international media and communications work, including: multi-national press conferences; securing ad placements on national and local talk and news shows; drafted editorials and feature articles; conducted and gave interviews; and delivered media training. He managed the production of documentaries. Served as U.S. representative for the “Save Elephants, Don’t Buy Ivory” Campaign that led to a ban in ivory trade and as a delegate to the Second Meeting of the Parties to the Montreal Protocol on Substances that Deplete the Ozone Layer, London, in June, 1990. Director of Communications, Environmental Defense Fund, Washington,
D.C., 1985–1988. Developed the
communications department. Increased
newspaper coverage from an average of 15 articles a month to 300 in the first
six months of employment. Trained key
staff in media skills and placed them on major news and talk show. Also conceived, developed, managed, and
raised funds for a national public service advertising campaign in cooperation
with the Advertising Council. The $200
million campaign’s tag line was, “If
you’re not recycling, you’re throwing it all away”. Executive Director, FEAT Foundation and Flint Environmental Action
Team, Flint, Michigan. 1988–1990. Served as director for a pair of non-profit membership
organizations that provided environmental leadership and education,
beautification services, community-wide recycling services, and produced a
local quarterly magazine. Among myriad
accomplishments: raised all funds; lobbied the state legislature; directed the
horticultural society; developed a master plan for a botanical garden; created
a glass recycling plant; and assisted volunteers in a restoration of the city’s
greenhouse. Instructor, University of Michigan and Wayne State University,
Michigan, 1977–1984. Responsibilities
included teaching graduate- and undergraduate-level courses in environmental
communication, mass media and the environment, and environmental fund raising. Executive Director, Rochester Area Activities Program, Michigan, 1977–1980. Directed non-competitive youth program for over 700 children that gained national recognition. Program was a multi-faceted, multi-centered, social service and recreational juvenile delinquency prevention program for children ages five to fifteen. Raised all funds, federal, local, individual, foundation, a community contributions. Initiated and directed staff of 35 and supervised service provision. Transportation Planner and Economist, Southeast Michigan Council of Governments, Michigan, 1974–1976. Developed comprehensive socio-economic impact analysis of capital and service transportation projects, regional employment projects, and econometric models. SELECTED PUBLICATIONSBooks and Major Reports
Book Chapters
Journal Editing and Articles
Examples of Popular articles
Editorials
|