Media Training Workshops

For many professionals, working with the media or reporters is one of the least desirable parts of their work.  Some people feel they have succeeded if they are ignored.  However, in today’s media-centric working with the media can be a highly efficient route to getting the word out about your product, service or policy perspective.

The media workshops offered by EC&T are meant to break through people’s apprehension, help them develop some skills to deliver the message they want to deliver and to help them get their half of the control in a media interview. We do this by taking each participant through mock interviews tailored specifically to the content that he or she may get asked about, and then provide them with individual feedback and the ability to self assess after conducting actual media appearances.

There are many myths about the media and some fears that come from those myths that we can help spokespersons put aside and become more effective.  Understand the reporter and what they need from the experience of interviewing you is one of the critical elements.

EC&T offers a variety of workshop types tailored completely to individual and/or organizational specific needs:

Ø      How to conduct a media interview

Ø      Introductory media training

Ø      Advanced media training

Ø      Building a media strategy for your organization

Ø      Press conferences and media events

Ø      Crisis media training

 What points do we address?

Ø      Getting your prime message out

Ø      What an audience takes away from a media interview

Ø      Body language

Ø      How to address loaded questions

Ø      Soundbites and how they work

Ø      Analyzing your audience

Ø      Message development

Ø      How to be ready for an interview without sounding too rehearsed

Ø      Objectivity and how to avoid being taken “out of context”

Ø      Getting your half of the control in an interview

Ø      Preparing & agenda planning for an interview

Ø      Media specific interview tips